STORIWARE - Decoding Liling Ceramic Genes, Defining Quality Life with Underglaze Five-Color Tableware
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- Issue Time
- Aug 27,2025
Summary
In the landscape of China's ceramic industry, Jingdezhen (Jiangxi Province), Dehua (Fujian Province) and Liling (Hunan Province) are known as the "Three Major Porcelain Capitals of China", each shining globally with its unique historical context and industrial characteristics.

STORIWARE - Decoding Liling Ceramic Genes, Defining Quality Life with Underglaze Five-Color Tableware
In the landscape of China's ceramic industry, Jingdezhen (Jiangxi Province), Dehua (Fujian Province) and Liling (Hunan Province) are known as the "Three Major Porcelain Capitals of China", each shining globally with its unique historical context and industrial characteristics. As a leading brand deeply rooted in the Liling ceramic field, STORIWARE relies on Liling's century-old ceramic heritage, integrating the charm of Liling's underglaze five-color porcelain into modern tableware products with innovative design and exquisite craftsmanship, bringing ceramic tableware solutions that combine cultural heritage and practical value to global consumers.
1. Rooted in Liling: The Ceramic Gene Origin of STORIWARE
Liling's ceramic history dates back to the Eastern Han Dynasty, and it was famous for coarse pottery during the Ming and Qing Dynasties. The establishment of the "Hunan Porcelain Industry School" in the late Qing Dynasty not only pioneered the revolutionary underglaze five-color craftsmanship but also made Liling a core position for China's modern ceramic innovation. This craftsmanship has become a symbolic symbol of Liling ceramics, characterized by "as white as jade, as bright as a mirror, as thin as paper, and as resonant as a chime", and the non-fading advantage brought by the original "three-firing process".
Since its establishment, STORIWARE has deeply explored the essence of Liling's underglaze five-color porcelain craftsmanship. From raw material selection to production and processing, it has followed Liling ceramics' strict standards throughout the process. We select high-quality kaolin from Liling and combine it with modern production technology to perfectly integrate traditional craftsmanship with modern needs - not only retaining the delicate texture and rich colors of underglaze five-color porcelain but also improving the durability and safety of tableware through technological improvement, meeting the core needs of contemporary families for healthy tableware.
2. Differentiated Competition: STORIWARE's Liling-Specific Advantages
In the differentiated development pattern of the three major porcelain capitals, Liling is famous for its "innovation spirit" and "industrial synergy": on the one hand, Liling accounts for 60% of the national electric porcelain market, showing strong industrial ceramic strength; on the other hand, the cultural and tourism integration model of "ceramics + fireworks" further extends the cultural value of Liling ceramics. STORIWARE focuses on the segmented field of Liling tableware ceramics, transforming this innovative spirit into product competitiveness.
Different from Jingdezhen's focus on artistic porcelain and Dehua's expertise in white porcelain sculpture, STORIWARE concentrates on the tableware track with the core positioning of "health, aesthetics and practicality". Our underglaze five-color tableware series not only inherits the "non-fading" feature of Liling ceramics but also ensures that no harmful substances are released from the tableware during high-temperature use through the application of food-grade safe glazes, meeting the modern consumers' pursuit of healthy diet. In addition, STORIWARE has launched a variety of style tableware sets such as minimalist, light luxury and traditional Chinese style in line with the current home aesthetics trend, meeting the needs of different scenarios and turning Liling ceramics from a "cultural symbol" into a "life necessity".
3. Empowering the Industry: STORIWARE Promoting the Modern Transformation of Liling Ceramics
Today, Liling's ceramic industry is achieving green development through a circular economy model. STORIWARE actively responds to this trend, adopts environmentally friendly processes in the production link, realizes the efficient use of raw materials and the minimization of waste, and contributes to the sustainable development of Liling's ceramic industry. At the same time, relying on Liling's mature ceramic industrial chain, we have formed a complete supply chain from kaolin mining to finished product processing, which not only ensures the stability of product quality but also promotes the coordinated upgrading of the local ceramic industry.
In the future, STORIWARE will continue to take Liling's ceramic culture as the foundation, and through technological innovation and design upgrading, let more people feel the unique charm of underglaze five-color tableware. At the same time, it will write a new chapter in the modern development of the traditional ceramic industry for Liling, one of the "Three Major Porcelain Capitals of China".
